Machine Learning Engineer, Marketing

<p><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif"><strong><span id="cke_bm_2406S" style="display:none"> </span>Req Id: </strong><span style="font-size:16.0px"><span style="font-family:Arial, Helvetica, sans-serif">431373</span></span></span></span></p><p> </p><p><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-size:16.

0px">Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day. </span></span></p><p> </p><p><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-size:16.

0px">We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.</span></span></p><p> </p><p> </p><div><div style='padding: 10px 0px;border: 1px solid transparent;'><div style='font-size:16px;word-wrap: break-word;'><H2 style='font-size: 1em; margin: 0px'><b>Summary</b></H2> </div><div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">We are looking for a Machine Learning Engineer, Marketing to join our team.

In this role, you will be responsible for leveraging sales, marketing, and behavioral data to analyze and optimize marketing activities. This position will support a portfolio of marketing projects including marketing mix modelling, causal impact analysis, predictive modeling for customer acquisition and retention, lifetime value analysis, and more.</span></p></div></div><div style='padding: 10px 0px;border: 1px solid transparent;'><div style='font-size:16px;word-wrap: break-word;'><H2 style='font-size: 1em; margin: 0px'><b>Key Responsibilities</b></H2> </div><div><ul><li><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop and maintain mathematical models to guide strategic business planning and marketing</span></li><li><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop and maintain continuous training predictive models for customer acquisition/retention</span></li><li><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Conduct statistical experiments to support a knowledge hub for strategic marketing insights</span></li><li><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Analyze, interpret, and present findings and recommendations to cross-functional business teams</span></li><li><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate with brand, marketing, and technical teams to translate business needs into solutions</span></li><li><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Participate in pilot programs to stay ahead of the curve in applied AI/ML advancements</span></li><li><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Support MLOps/DevOps for production model environments and process/test automation</span></li><li><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Clearly document your work and present concepts to both technical and non-technical audiences</span></li><li><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Participate in knowledge-transfer and cross-training to facilitate business continuity and resilience</span></li></ul></div></div><div style='padding: 10px 0px;border: 1px solid transparent;'><div style='font-size:16px;word-wrap: break-word;'><H2 style='font-size: 1em; margin: 0px'><b>Critical Qualifications</b></H2> </div><div><ul><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Bachelor's degree in a quantitative field (eg.

Computer Science, Math, Statistics, Engineering)</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">3 + years of experience applying Data Science, Machine Learning, and advanced statistical modeling techniques to marketing analytics, customer acquisition, customer retention, customer segmentation, marketing measurement, or campaign optimization initiative</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong experience in data science, machine learning, research, and data pipeline development</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Proficient in data management and analytical programming languages (Python, SQL, R)</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Proficient using common data visualization packages and business intelligence tools</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Proficient using LLMs to judiciously expedite and automate tasks in a production environment</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience developing and maintaining data warehousing and data lake products</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experi