Associate Director, Commercial Sales and Business Development

Highlights of the job

Help Build Alberta's Energy Retailer of Choice

At Encor, we're doing things differently.

We've combined the strength and trust of EPCOR with the agility and customer focus of a competitive retailer, and we're growing. As more Alberta businesses look for energy partners who offer choice, simplicity, and exceptional service, we're looking for a commercial leader to help drive our next phase of growth.

As Associate Director, Commercial Sales & Business Development , you'll play a key role in expanding Encor's commercial footprint across Alberta. You'll lead a team of Account Managers while staying actively engaged in the market, building relationships, pursuing opportunities, and helping shape our commercial strategy. Working closely with customers, brokers, industry partners, and internal stakeholders, you'll help grow our customer base, strengthen our market presence, and contribute directly to Encor's continued success.

The ideal candidate brings a strong understanding of Alberta's competitive electricity and natural gas markets, a proven track record in business development and sales leadership, and the ability to build trusted relationships that create long-term value. You're equally comfortable developing strategy, coaching and inspiring a team, negotiating complex commercial agreements, and identifying opportunities that drive sustainable growth. Most importantly, you're passionate about customers, energized by competition, and motivated by results.

At Encor, we're building something special, and we're looking for leaders who want to help drive that journey. If you're passionate about growing a business, leading high-performing teams, and creating lasting customer relationships, we'd love to hear from you. Join us and play a key role in building Alberta's energy retailer of choice.

Ready to make an impact? We'd love to hear from you.

Location & Work Environment

This full-time, permanent position is based in Edmonton, Alberta and is eligible for EPCOR's Where We Work hybrid program , based on business needs and role eligibility.

Because this is a highly visible, market-facing leadership role , regular in-person engagement with customers, brokers, community stakeholders, industry partners, internal teams, and Encor leadership is essential to success. Regular attendance at the Edmonton head office is expected, typically 2-3 days per week , with additional in-person presence required to support customer meetings, business development activities, team collaboration, and industry events. This is not a remote position.

What you’d be responsible for

Reporting to the Senior Director, Encor by EPCOR , you ’ll be accountable for the following responsibilities (but not limited to):

Commercial Sales & Revenue Growth

Owning and executing Encor’s commercial sales growth strategy, with direct accountability for revenue, margin, customer acquisition, and retention targets.

Originating, pursuing, and closing new commercial energy contracts, including complex and negotiated opportunities.

Building and maintaining a strong personal pipeline of high-value commercial opportunities while supporting Account Managers in progressing and closing their own deals.

Developing and executing win strategies, pricing approaches, and value propositions tailored to commercial customer needs.

Representing Encor externally with commercial customers, brokers, industry partners, and market participants.

Commercial Strategy & Planning

Translating Encor’s commercial growth objectives into annual sales priorities, territory focus areas, and origination targets.

Contributing to medium-term (1–2 year) commercial planning, including pipeline forecasts, customer segmentation, and growth scenarios.

Providing informed recommendations to senior leadership based on market intelligence, customer trends, and pipeline performance

Sales Forecasting & Budget Management

Developing, maintaining, and regularly updating commercial sales forecasts, reflecting pipeline activity, expected conversion rates, and market conditions.

Contributing to the development of annual sales plans and revenue targets in support of Encor’s broader commercial and financial objectives.

Monitoring forecast accuracy and pipeline quality, identifying risks and opportunities, and recommending course corrections as required.

Partnering with Finance and senior leadership to support budgeting, variance analysis, and informed decision-making related to commercial growth initiatives.

Pipeline & Performance Management

Maintaining visibility into commercial sales pipeline health, conversion rates, and forecast accuracy to support reliable revenue forecasting and business planning.

Reviewing performance trends and adjusting sales focus, resource deployment, or market approach as required to support business objectives.

Market & Customer Engagement

Serving as a senior commercial representative for Encor in the Alberta market.

Building and maintaining strong executive-level relationships with key commercial customers and prospects.

Monitoring market trends, competitor activity, and evolving customer needs to inform commercial strategy and prioritization.

Identifying new market segments, partnership opportunities, and routes to market to support growth.

External Representation

Representing Encor at industry events, customer forums, and partner engagements to enhance market visibility and credibility.

Supporting brand positioning through senior-level customer and stakeholder interactions.

Governance, Risk & Compliance

Ensuring all commercial sales activities, contracts, and pricing structures comply with EPCOR policies, regulatory requirements, and Encor risk frameworks.

Partnering with Legal, Credit, and Risk teams to balance commercial competitiveness with prudent risk management.

Acting as a senior escalation point for complex or non-standard commercial transactions.

Sales Leadership & Team Development

Leading, coaching, and developing a small team (appro